Througout the 2018/19 season I’m presenting at a number of universities and entrepenurship lectures across the midlands. With a focus on marketing, I think there’s a natural synergy between marketing a brand and personal development throughout your career – Your personal brand matters.
Below are 10 marketing principles and their application to personal/professional development, aimed specifically at final year marketing students.
Check your phone. Which app is in the top right corner? Is it relevant? Now, without looking, what time is it? Relevance depends on context.
Any good digital marketing strategy utilises a continuous learning strategy. It’s principle is best described by ‘Team Sky’ and their ‘marginal gains‘ philosophy.
Customer confidence is key. Without it, you won’t get them to contribute to your business. Word-of-mouth is a powerful marketing tool, so use video reviews to build trust.
Manage your mistakes
S**t happens, fact. It’s how a business handles their mistakes that sticks in the minds of consumers, not the mistake itself. Just take KFC’s response to running out of chicken.
Embrace bad experiences
Marketing varies from company to company. If you’re in a company whose marketing is a bit pants, embrace it by learning how you’d do it better in your next role.
Market your ‘why’
For those of you who’ve not heard Simon Sinek’s ‘Start with Why’ TED talk, stop now, go watch, then continue. Sell your companies beliefs, values and mission.
Know your competition
Valentine’s Day 2014. A lingerie company started running ads for ‘chocolate gifts’ searches. They knew their competition was greater than simply other lingerine companies.
Know your customers
Guess what, you market to real people. So create personas for your key audience groups, give them names, back stories and most importantly understand their needs.
Every man and his dog will have an opinion on something, but it’s often best to let the data do the talking. Opinions are valid, but only if the data backs them up.
Being at the forefront of innovation isn’t easy. Staying there for a prolonged period of time is even harder. It takes hard work, time, money, effort and a best-in-class team.