It’s never too long between business card iterations for me; I’ve just designed my fourth version. However, this time round I’ve mixed things up a bit, working from the ground up with new key points and a different overall message.

Replicated on this website, I’ve moved away from the dated strapline (‘computer scientist and IT professional’) in order to better reflect my career path, hobbies and passion. Ladies and gentlemen, I’m proud to present:

John Alexander Rowley – Computer specialist and online marketing professional’.

So maybe a strap-line launch party would be a bit much, but I thought I’d take this time to go through the new lines added to the new cards – coming to a wallet near you soon.

computer and technology specialism

Ok, number one. I think the first few words are pretty obvious (especially to those reading articles on this site). The vast subject of computing and even broader area of technology is fundamental to my education, career and hobbies.

My grandfather used to say “There’s no such thing as a specialist”, and I tend to agree. However, the definition for ‘specialist’ over at ‘the free dictionary’ is pretty accurate to what I’m trying to convey. ‘One who is devoted to a particular occupation or branch of study or research’. Add something about pastime into the mix, and we’re just about there.

online marketing strategy development

This is much more accurate to my career path than the previous ‘IT Professional’. Whilst I hope I remain professional, I definitely don’t work in IT. I’m sure there is thousands of online marketers across the country that get as wound up as I do when approached with the line “Oh, you’re in IT then, right?”.

Online marketing is another massive and complex area, covering campaign analysis, brand promotion and online presence management, to name but a few. Add email & social marketing, search engine optimization and Pay-Per-Click analysis and you’ll hopefully have an overview of what this sentence is attempting to define.

website production and analysis

Half way through now. Phew. The keyword ‘production’ caused some concern. Attempting to summarise ‘design and development’ (as per previous business cards), website production covers the whole journey of a website: initial graphical mock-ups, structure design, coding, maintenance, updating and migration. Not to mention database management and server setup / migration.

The ‘analysis’ postfix was added to identify the overlap between online marketing and website production. As mentioned SEO and PPC, as well as SERP supervision and keyword investigation are all integral to producing a successful website.

business information management

My final point relates to my final year and experience in the industry in an effort to depict my business comprehension. With one third of my final university year being business orientated (as well as a twelve month placement the previous year) I feel this is justified as I continue to develop my personal credentials.

Studying and actively engaging in elements such as project management, KPI production and business analysis assists me in fine-tuning my knowledge of organisation’s critical information. Handling and analysing this data is defined as the process of ‘business information management’.