Sharing my passion
I passionately believe that businesses both large and small can transform their performance by unlocking digital marketing. For over 12 years I have been actively working to help businesses achieve this belief, most recently by leading a digital marketing team for one of the UK’s top 3 chocolate confectioners (€10.3b revenue in 2016).
Managing a digital marketing team comes with the responsibility and privilege of sharing my passion, enthusiasm and knowledge with like-minded colleagues. Speaking regularly at digital marketing events across the UK shares these same privileges. It is this philosophy which I use to lead engaged and motivated teams to deliver amazing digital results.
Why I love digital
A labour of love
My passion for digital marketing is in part due to its ability to fundamentally transform businesses. Having worked with most inbound and outbound channels I believe it’s possible to put together a suitable and sustainable digital strategy for any business model, in any marketplace, at any time.
There’s other reasons I love digital marketing, too. I believe digital is best described as a ‘creative science’, combining the analytical and mathematical elements of science with the creative flare of the arts. In addition, the journey that leads to a great digital performance can be just as rewarding (if not more-so) as achieving against KPIs.
Innovative digital ideas
Keeping up to date
Someone once told me that “change has never happened this fast before, and will never happen this slowly again“. You only need to look at continuously changing consumer behaviour or the latest high-street report to understand the pace of change – Namely driven by the adoption and innovation of digital marketing.
The fast-paced nature of digital is a fantastic challenge which requires innovative thinking coupled with a proven technique to be successful. Applying ‘creative science’ to real-world problems requires knowledge sharing – Meaning industry events can be a very rewarding source, both to speak at and attend.
Digital in the community
Sharing knowledge locally
West Bridgford in Nottingham is where I call home, and I have a real love for the town and community. It is for this reason I work closely with various small businesses in the area to promote local events, as well as with some of the midlands best digital agencies and universities to promote growth of the digital industry.
Nottingham itself is a great city with superb investment. The Creative Quarter in particular hosts a great selection of creative agencies, many of which meet regularly at local Nottingham events to talk all things creative. There’s digital meet-ups across the city, including SecondWednesday at Antenna and Impression’s digital events.
Digital for businesses
A career in digital
I’ve been fortunate enough to work with some great businesses during my career so far, managing online strategies covering search, email, affiliate partnerships and social. These roles have progressed from assistant to manager, with my ambition to next lead a team of like-minded digital marketers.
Digital for people
Helping people succeed
For me digital marketing doesn’t end when I leave the office. Helping smaller businesses or individuals who don’t have the same resources as larger businesses is a real labour of love. Each client has different needs, so working together to deliver a strategy which suits their needs is crucially important.
Outside of digital: Hobbies
Switching off from digital
Switching off from digital marketing is hard for me. I enjoy talking about digital, but every once in awhile it’s nice to do something completely removed from technology. For me this usually takes the shape of my other passion – Snowboarding! I’m certified by the British Association of Snowsport Instructors to teach snowboarding, and do so one evening each week.
There’s a shared sense of achievement when you teach someone who’s never stood on a snowboard before to ride down a slope, which is quite similar to teaching new clients how to execute their own digital strategies. And sharing ideas on how to land a new trick has many similarities with that of swapping digital marketing ideas with peers.