Digital marketing articles

Writing articles regularly allows me to research and discover new digital marketing, engage like-minded people and hopefully start open discussions around the areas that I love talking about.

The myth of the offline shopper

This 20 minute presentation delivers my thoughts and experiences on the myth of the offline shopper. Do they actually exist? And if so how do we communicate with them in an increasingly digital world? Presented originally at Drink Digital in Nottingham on 25th May 2017.

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My millennial lifestyle

As a millennial, I’m often referred to as a ‘digital native’. With my behaviours listed in this article it’s clear to see why. Digital is now an integral part of my daily routine, and companies need to recognise this emerging trend and act accordingly.

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