Digital analytics

Analytics is a fundamental part of digital marketing, whether it’s website KPIs, email metrics or PPC costs. Tools like Analytics, Trends and Open Site Explorer can give key campaign performance insights and help optimise conversions for every digital channel.

My millennial lifestyle

As a millennial, I’m often referred to as a ‘digital native’. With my behaviours listed in this article it’s clear to see why. Digital is now an integral part of my daily routine, and companies need to recognise this emerging trend and act accordingly.

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