Modern concepts are challenging the motion of unsolicited outbound email ‘blasts’ by increasing campaign sophistication, improving mailing list segmentation and producing much stronger conversion rates through properly optimised email content.
Posted in Email marketing on 23rd November 2013
There are many perceived benefits of plain text email, which simply aren’t true. Many gravitate around their preference by people working in ‘secondary sector’ jobs such as engineers.
Read the full articlePosted in Email marketing on 31st October 2013
It’s important to remember the importance of great copy to help get the most out of your online goals. Email and landing page copy can make all the difference and increase your campaign success.
Read the full articlePosted in Email marketing on 5th September 2013
Email marketing slang is a pet-peeve of mine as it portrays the concept of unsophisticated campaigns and poor data management which digital marketing professionals work so hard to avoid.
Read the full articlePosted in Email marketing on 25th July 2013
With the ability to make the difference to your CTR you should definitely be including your content factor in your AB split test strategy. But what parts of your content should you choose?
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