Digital strategy

An in-depth understanding of the most effective online channels for each project or campaign is essential for developing a successful digital strategy. Often running alongside offline strategies, digital mediums must be engineered to suit available resources.

The myth of the offline shopper

This 20 minute presentation delivers my thoughts and experiences on the myth of the offline shopper. Do they actually exist? And if so how do we communicate with them in an increasingly digital world? Presented originally at Drink Digital in Nottingham on 25th May 2017.

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