Helping to transform digital business

Helping businesses transform their online (and offline) performance whilst sharing my knowledge and enthusiasm for digital along the way.

My ‘digital for business’ philosophy.

With almost 90% of the UK population using the internet in their everyday lives, digital marketing has become a fundamental part of modern business. Whilst most businesses understand the power that digital holds, knowing how to attract more customers, increase online profits and achieve the best return on investment can be overwhelmingly challenging without the right expertise.

Why I want to help.

I’m passionate about digital and believe it can be used successfully by every business, from large multi-national corporations to small boutique business owners.

Using innovative digital marketing my ambition is to help businesses transform their online (and offline) performance whilst sharing my knowledge and enthusiasm for digital with my colleagues, team and business partners along the way.

How I want to help.

To do this I apply passionate digital leadership together with a digital strategy which uses a combination of proven techniques and innovative digital ideas.

Years of experience managing digital channels for businesses across various verticals has given me the knowledge to deliver a successful multi-channel digital strategy and the drive to lead digital teams – All in order to attract more customers, increase online profit and achieve the best return on investment for your business.


Driving businesses digital success.

Driving digital teams to deliver digital innovation, Year-On-Year improvements and higher return on investment.

digital marketing leadership

Digital leadership

Leading digital teams with passion, enthusiasm and the knowledge to achieve the best results.

digital marketing strategy

Digital strategy

Bespoke strategy design and delivery using the most suitable proven techniques and innovative ideas.

digital marketing reporting

Insight-driven decisions

Detailed audience and performance reports essential for analysing online ROI and campaign effectiveness.

Digital expansion

Multi-channel marketing

Intergrate your digital strategy into your wider business and offline efforts for better ROI.

search marketing

Search marketing

Increased traffic and awareness through organic search, Pay-per-click, display and remarketing.

Content marketing

Content marketing

Produce engaging, brand-building content that has measurable positive return on investment.

Affiliate marketing

Affiliate partnerships

Work with partners to drive your digital success further; including traffic and sales.

email marketing

Email communication

Compelling email campaigns that drive targeted visitors to beautifully optimised landing pages.

Social media marketing

Social media marketing

Engaging and bidirectional marketing communications across a variety of social platforms.

John Alexander Rowley

An enthusiastic digital marketing professional passionately dedicated to increasing the online presence of businesses and individuals in order to improve engagement and ROI.

Why I love digital marketing

6 considerations of an ecommerce marketing strategy

Considering your strategy from multiple perspectives is critical to delivering the best results. But what are these considerations and how do they impact your ecommerce marketing strategy?

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The myth of the offline shopper

This 20 minute presentation delivers my thoughts and experiences on the myth of the offline shopper. Do they actually exist? And if so how do we communicate with them in a digital world?

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What is a multi-channel strategy?

Get a recap of my presentation on multi-channel strategy, presented originally at Impression & D2N2’s Breakfast Bites event in Nottingham on 14th December 2016.

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