So, it’s Thursday 24th June, 2010. That date will be in many happy Apple fanboys (and girls) heads as being the day the new iPhone 4 came out. Here’s my story on how I got my hands on one!

It started the night before, with an early night sleep followed by an early (5.00am) start. After a quick shower I jumped in the car and drove into my local town to stand outside the O2 shop in anticipation. I went prepared, with headphones and the complete ‘Inbetweeners’ box set downloaded from the night before. I got there at about 5.25am, to be greeted by a group of 7 people (6 male, 1 female) who had been there from as early as 4.00am!

As we stood and chatted for a while about the new phone, Apple/O2 marketing tactics and other things I felt part of a specialist (if not a little geeky) community – The elite and dedicated! A queue soon started to form, and by 6.00am there were about two dozen people behind me (I was 8th in line). Here’s a breakdown of the stats for my particular O2 shop;

people @4.00am – 1 (first arrival)
people @5.30am – 8
people @6.00am – 30ish
people @7.00am – 100ish
people @8.02am – 182 (official figure)

So, after making my way past the private security and into the O2 shop I looked at the handset for a few minutes and was then seated to go through the process. I soon got away and exited the O2 shop to be applauded by the ever-growing line of people (a lot of which I guess would be disappointed). One of the O2 guru’s said they had approximately 50 handsets in stock, which was a lot more than the anticipated 5 x 32GB and 10 x 16GB which they expected. Never the less over 2/3 of the line would go away empty handed.

I guess that’s it; pretty simple really. Yes, it was a major geeky thing to do, but I now get to enjoy another brilliant product from Apple as one of only a select few in my area and indeed the UK – now just got to find someone to try ‘FaceTime’ out with.