Projects and clients
Innovative digital strategies
Every client, business and individual is different. There’s resource, budget, existing content and online objectives to consider. Because everyone is different there’s no one-size-fits-all digital marketing strategy which can be used. Whilst some want to drive more traffic others may be focused on engagement, sales or leads.
For me the bespoke nature of each business and individual is a good thing as it facilitates digital innovation, tailoring every strategy to best suit the situation. This may include using specific proven digital techniques or focusing more heavily on a particular digital channel, for example paid social ads, organic search or email.