Based in Loughborough, Fisher Scientific is the UK’s leading B2B supplier of laboratory equipment, selling over 200,000 products through their E-commerce platform and holding annual ‘Science World’ events to promote the latest in scientific innovation.
Throughout the third year of my Computer science degree I worked within the digital marketing team of Fisher Scientific. Whilst the first two years of my degree had been focused on software development, the placement at Fisher opened my eyes to the real-world application of computing and digital. It was during this year-long placement that my passion for digital marketing was realised, mentored by an equally enthusiastic head of digital. This new-found passion drove me to tailor my final year of university towards business and marketing.
- Maintaining, updating and promoting the extensive catalogue of scientific equipment
- Re-developing elements of the E-commerce platform front-end
- Producing various microsites optimised to appear in organic search results
- Promoting Science World 2010 through a bespoke website and email campaign
- Assisting with #1 positions for keywords such as ‘scientific equipment’
- Attracting over 50% of returning visitors to the technical support microsite
- Helping achieve a record-breaking footfall of 500 attendees at the annual 2010 event
- Co-managing the development of Fisher’s iOS app, which acheived over 2,000 downloads
As a placement student I was given the opportunity to experience all aspects of digital marketing. After a couple of months I was tasked with creating microsites for various departments, including the technical support centre. Leading this project was, at the time, a big responsibility and one I relished. The microsite was successfully launched on time and within budget, attracting new and repeat visitors through marketing efforts including paid and organic search.
Working with the Head of E-Commerce at Fisher, I was project sponsor for ‘digital innovation’. Ultimately, this revolved around the creation and marketing of an iOS application. Working with a mobile development specialist agency the Head of E-commerce and I launched the app which attracted over 2,000 downloads before my placement ended in September 2010. The excitement of digital innovation led me to create my own mobile app for a client in Nottingham for my final year dissertation.