Marketing Application for a Mobile Device

Marketing Application for a Mobile Device

As technology progressively advances, new windows of opportunity are opening for businesses. The adoption of ever more intelligent mobile devices to the general public yields innovative new concepts in the way traditional companies operate. Mobile marketing has been amongst the forefront of advancements, with the establishment of smart-phone devices dominating the mobile market.

GameCity is an organisation based in Nottingham (UK), focused at celebrating videogame culture through a mixture of monthly and annual events. Producing a mobile application for this client aimed to deliver existing website content to new and existing demographics in order to provide potential event attendees with a portable and state-of-the-art source of data.

Throughout the production of the mobile software there was a strong emphasis on a range of iterative phases including research, design, development, implementation and testing. These were overseen by an agile project planning methodology before the applications submission to the distribution platform.

Development was for the most part unproblematic, aided by manufacturer documentation and assisted by the online community. However, during stages of the project some issues did arise. Notably, the strategy of data collection from the client website changed during a developmental iteration. Matters such as these underwent corrective action supported by contingency planning. Project closure occurred, as scheduled, during the GameCity application approval process for release by Apple (the selected device manufacturer).

The journey from initial justificatory research to the conclusion of success provided an enlightening insight into a variety of factors influencing mobile application development in a marketing context.

 

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