Online Marketing
Using Wordpress I designed a highly customised blog template, and added it as part of JohnAlexanderRowley.com. This required a general understanding of web design (HTML, CSS and PHP), manipulated in order to alter a pre-existing template. It also required basic knowledge on File Transfer Protocols and Web based Folder Structure. To get traffic to the blog, I incorperated several marketing techniques. In perticular, I used the popular website ‘Twitter’ to preview upcoming blogs, as well as gather follwers using Web Marketing Tools. I also moved up the Google Rankings using SEO techniques such as SiteMaps and MetaData. I applied analytics to the Blog page in order to view daily, weekly and monthly trends of everything from traffic sources to click through rates. Google Analytics and Google Webmaster Tools were amongst the applications used to acheive this.