John Alexander Rowley has been passionate about helping businesses of all shapes and sizes improve their digital performance for almost 15 years.
During this time he has helped shape the digital marketing strategies for multiple organisations across various sectors, most recently focusing on e-commerce growth at Thorntons as part of a €13b global organisation (Ferrero). John is accountable for over £1m in digital marketing overheads and manages an in-house team with expertise across Paid Media, Organic Search, Email/CRM, Affiliates, Social and Direct Mail.
Digital Evangelist & TEDx speaker
“John was selected to present the opening keynote at the hugely influential eRetail Europe event this year in Amsterdam. He kept the packed room informed, entertained and shared some genuinely useful insights. I would be happy to recommend John for similar keynote speaking opportunities, particularly with a focus on CX, innovation and digital marketing.”
eRetail Europe 2018 Keynote presentation (Amsterdam)
Creating best in class customer journeys is no easy task. In the modern world of micro-moments, millennials and multi-channel, the ability of digital marketing to drive consumers from awareness to purchase requires three key ingredients: People, Experiences and analysis.
Each area of this digital marketing strategy has its own challenges, objectives and benefits – Find out what they are and how they can help you drive your company’s bottom line in this 45-minute keynote presentation.
Google’s ‘The future of digital’
Hosted by Google and award-winning agency Impression, John discussed the need for personas, micro-moments and attribution in future digital strategies as well as the stake holders and responsibilities needed to transform the digital industry.
EU’s Digital Growth Conference
During this highly engaging presentation, John discussed a combination of ‘back-to-basics’ and more innovative digital marketing strategies. His talk helps everyone from sole traders to corporate giants improve their customer’s online experience, covering topics such as attribution modelling and persona segmentation.
Virgin Media – The Power Of Digital
‘The Power of Digital’, a mini-series of breakfast briefings, has been created in response to IDC’s report The Road to the Digital Future of SMEs, which identified areas where smaller businesses could make rapid improvements to accelerate growth.
John’s talk, ‘Creating a data-driven digital marketing strategy,’ focused on the power of data throughout the customer journey – From setting the foundations of a strategy using customer personas through to analysing performance and continually improving to increase investment intelligence.
|MAR 13, 2019||Future-focused digital||Why digital transformation needs customers, experts, businesses and tech providers|
|FEB 8, 2019||ROEYE||Winter Breakfast Briefing||Doing more for less by focusing on data-driven attribution modelling|
|OCT 30, 2018||Leicester Digital Consortium||Ecommercial 2018||Opening Keynote: Why profitable customer journeys need people, experiences and analysis|
|OCT 29, 2018||Nottingham Trent University||Graduate entrepenurship (marketing) guest speaker||Computer geek to digital thought leader: 10 marketing lessons to improve your career development|
|OCT 9, 2018||eRetail Europe||EMRCE (Hosted in Amsterdam)||Opening Keynote: Creating profitable customer journeys|
|AUG 31, 2018||GEHub||Graduate Entrepreneurship||Using digital to launch your first start-up|
|JULY 2018||Branded3||SearchLeeds 2018||Creating a data-driven customer journey with personas and attribution|
|APRIL 2018||Boom Online||Drink Digital||Three steps to understanding the customer experience (Abbreviated)|
|MARCH 2018||European Union||Digital Growth Conference UK 2018||Using digital marketing to create profitable customer journeys|
|FEB 2018||Virgin Media||Power of Digital||Panelist: Specialising in in-house digital strategy|
|NOV 2017||Impression||Black Friday Seminar||10 tips to improve your Black Friday performance|
|JULY 2017||Boom Online||Drink Digital||The myth of the offline shopper (and why they don’t exist)|
|MAY 2017||Impression||Breakfast Bites||What is a multi-channel digital marketing strategy?|
Topics of thought leadership & public speaking:
Having spoken at events hosted by Virgin Media, the European Union and multiple marketing agencies John is able to provide digital marketing thought leadership in his public speaking which is bespoke to the event’s audience and gives clear, actionable insights from a ‘real world’ perspective.
John’s experience working in multiple multi-national businesses, most recently Ferrero (on the Thorntons brand), means he can speak passionately and enthusiastically about how digital marketing works for him to drive commercial success and deliver business goals, regardless of business size (from 1 employee to 10,000).
John’s presentations can be bespoke or founded on previously well-received public speaking, depending on the event’s audience and event host’s budgets. Presentations are always sales-pitch free and regular topics of conversation include;
- Digital strategy and leadership
- Online customer journey and seamless experiences
- Multi-channel marketing, micro-moments and attribution modelling
- Customer acquisition and customer retention
- In-house perspectives and real-life case studies
You can find a comprehensive article transcribing one of John’s recent presentations: 3 steps to creating a profitable customer journey.
Past digital marketing public speaking showreel
If you’d like to know more, or have an opportunity for a digital marketing public speaker, I’d love to hear from you.
eRetail Europe 2018: A LinkedIn debrief
Posted in public speaking on 13th October 2018
eRetail Europe 2018 wasn’t just an opportunity for me to present my keynote presentation, but also a chance to hear from some fellow ecommerce thought leaders.Read the full article
10 marketing lessons to improve your career
Posted in public speaking on 16th August 2018
I think there’s a natural synergy between marketing a brand and personal development through your career – Your personal brand matters. Here are 10 marketing lessons.Read the full article
West Bridgford, Nottingham featured in #GrimseyReview2
Posted in Digital strategy on 4th July 2018
I was thrilled to see West Bridgford held as a positive case study in the 2018 edition of the #GrimseyReview2 – The national ‘state of retail’ whitepaper published in July 2018.Read the full article