John Alexander Rowley has been passionate about helping businesses of all shapes and sizes improve their digital performance for almost 15 years.
During this time he has helped shape the digital marketing strategies for multiple organisations across various sectors, most recently focusing on ecommerce growth at Thorntons as part of a €13b global organisation (Ferrero). John is accountable for over £1m in digital marketing overheads and manages an in-house team with expertise across Paid Media, Organic Search, Email/CRM, Affiliates, Social and Direct Mail.
“I’ve worked with John on a number of events now, where he has provided excellent insights via his presentations. John has a real passion for and a knowledge of digital marketing, and is willing to share the fruits of his vast experience to help others improve their own online presence.”
– Laura Hampton, Impression Digital
Recent digital marketing events:
SearchLeeds 2018 – First Direct Arena
John’s talk, ‘Creating a data-driven digital marketing strategy,’ focused on the power of data throughout the customer journey – From setting the foundations of a strategy using customer personas through to analysing performance and continually improving to increase investment intelligence.
European Union’s Digital Growth Conference 2018
During this highly engaging presentation John discussed a combination of ‘back-to-basics’ and more innovative digital marketing strategies. His talk helps everyone from sole traders to corporate giants improve their customer’s online experience, covering topics such as attribution modelling and persona segmentation.
Virgin Media Business – The Power Of Digital
‘The Power of Digital’, a mini-series of breakfast briefings, has been created in response to IDC’s report The Road to the Digital Future of SMEs, which identified areas where smaller businesses could make rapid improvements to accelerate growth.
Impression Digital – Ecommerce breakfast bites
John shares five tips to help businesses win when it comes to Black Friday. Pitched at aspiring and established ecommerce companies, John gives practical, actionable and first-hand advice which can be implemented to grow both the top and bottom line .
Topics of thought leadership & public speaking:
Having spoken at events hosted by Virgin Media, the European Union and multiple marketing agencies John is able to provide digital marketing thought leadership in his public speaking which is bespoke to the event’s audience and gives clear, actionable insights from a ‘real world’ perspective.
John’s experience working in multiple multi-national businesses, most recently Ferrero (on the Thorntons brand), means he can speak passionately and enthusiastically about how digital marketing works for him to drive commercial success and deliver business goals, regardless of business size (from 1 employee to 10,000).
John’s presentations can be bespoke or founded on previously well-received public speaking, depending on the event’s audience and event host’s budgets. Presentations are always sales-pitch free and regular topics of conversation include;
- Digital strategy and leadership
- Online customer journey and seamless experiences
- Multi-channel marketing, micro-moments and attribution modelling
- Customer acquisition and customer retention
- In-house perspectives and real-life case studies
You can find a comprehensive article transcribing one of John’s recent presentations: 3 steps to creating a profitable customer journey.
Past digital marketing public speaking showreel
|OCT 2018||Leicester Digital Consortium||Ecommercial 2018||Keynote presentation: Why profitable customer journeys need people, experiences and analysis|
|AUG 2018||GEHub||Graduate Entrepreneurship||Using digital to launch your first start-up|
|July 2018||Branded3||SearchLeeds 2018||Creating a data-driven customer journey with personas and attribution|
|April 2018||Boom Online||Drink Digital||Three steps to understanding the customer experience (Abbreviated)|
|March 2018||European Union||Digital Growth Conference UK 2018||Using digital marketing to create profitable customer journeys|
|Feb 2018||Virgin Media||Power of Digital||Panelist: Specialising in in-house digital strategy|
|Nov 2017||Impression||Black Friday Seminar||10 tips to improve your Black Friday performance|
|July 2017||Boom Online||Drink Digital||The myth of the offline shopper (and why they don’t exist)|
|May 2017||Impression||Breakfast Bites||What is a multi-channel digital marketing strategy?|
If you’d like to know more, or have an opportunity for a digital marketing public speaker, I’d love to hear from you.