Digital Marketing Public Speaker

John Alexander Rowley has been passionate about helping businesses of all shapes and sizes improve their digital performance for over 10 years. He is a passionate and enthusiastic thought leader with a particular emphasis on ecommerce, digital innovation and sharing his experiences with like-minded audiences.

John Alexander Rowley has been passionate about helping businesses of all shapes and sizes improve their digital performance for almost 15 years.

During this time he has helped shape the digital marketing strategies for multiple organisations across various sectors, most recently focusing on ecommerce growth at Thorntons as part of a €13b global organisation (Ferrero). John is accountable for over £1m in digital marketing overheads and manages an in-house team with expertise across Paid Media, Organic Search, Email/CRM, Affiliates, Social and Direct Mail.

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John’s experience and passion for all things digital have helped him achieve fantastic results within digital marketing. He is a passionate and enthusiastic thought leader with a particular emphasis on ecommerce, digital innovation and sharing his experiences with like-minded audiences – Ultimately to help others achieve online success and drive the UK’s digital marketing industry forwards.

“I’ve worked with John on a number of events now, where he has provided excellent insights via his presentations. John has a real passion for and a knowledge of digital marketing, and is willing to share the fruits of his vast experience to help others improve their own online presence.”

– Laura Hampton, Impression Digital

Featured digital marketing events:

Discussing profitable customer journeys at the European Union's Digital Growth Conference 2018

European Union’s Digital Growth Conference 2018

During this highly engaging presentation John discussed a combination of ‘back-to-basics’ and more innovative digital marketing strategies. His talk helps everyone from sole traders to corporate giants improve their customer’s online experience, covering topics such as attribution modelling and persona segmentation.

Sitting on the Virgin Media panel discussing Digital marketing thought leadership

Virgin Media Business – The Power Of Digital

‘The Power of Digital’, a mini-series of breakfast briefings, has been created in response to IDC’s report The Road to the Digital Future of SMEs, which identified areas where smaller businesses could make rapid improvements to accelerate growth.

Discussing ten ecommerce tips to improve digital marketing for Black Friday

Impression Black Friday seminar – 10 tips to win

John’s talk, ‘Deal or no deal – 10 tips to win at Black Friday,’ gave a variety of ideas for navigating the busy online environment in the weeks leading up to Black Friday. His talk included tips on standing out in paid advertising, on getting noticed in customer inboxes and lots more.

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Topics of thought leadership & public speaking:

Having spoken at events hosted by Virgin Media, the European Union and multiple marketing agencies John is able to provide digital marketing thought leadership in his public speaking which is bespoke to the event’s audience and gives clear, actionable insights from a ‘real world’ perspective.

John’s experience working in multiple multi-national businesses, most recently Ferrero (on the Thorntons brand), means he can speak passionately and enthusiastically about how digital marketing works for him to drive commercial success and deliver business goals, regardless of business size (from 1 employee to 10,000).

John’s presentations can be bespoke or founded on previously well-received public speaking, depending on the event’s audience and event host’s budgets. Presentations are always sales-pitch free and regular topics of conversation include;

  • Digital strategy and leadership
  • Online customer journey and seamless experiences
  • Multi-channel marketing, micro-moments and attribution modelling
  • Customer acquisition and customer retention
  • In-house perspectives and real-life case studies

You can find a comprehensive article transcribing one of John’s recent presentations: 3 steps to creating a profitable customer journey.


Past digital marketing public speaking showreel


Date Host Event Presentation
Aug 2018 Leicester Digital Consortium Ecommercial 2018 Keynote presentation: Why profitable customer journeys need people, experiences and analysis
July 2018 Branded3 SearchLeeds 2018 Creating a data-driven customer journey with personas and attribution
April 2018 Boom Online Drink Digital Three steps to understanding the customer experience (Abbreviated)
March 2018 European Union Digital Growth Conference UK 2018 Using digital marketing to create profitable customer journeys
Feb 2018 Virgin Media Power of Digital Panelist: Specialising in in-house digital strategy
Nov 2017 Impression Black Friday Seminar 10 tips to improve your Black Friday performance
July 2017 Boom Online Drink Digital The myth of the offline shopper (and why they don’t exist)
May 2017 Impression Breakfast Bites What is a multi-channel digital marketing strategy?

If you’d like to know more, or have an opportunity for a digital marketing public speaker, I’d love to hear from you.

Opportunity for a digital marketing public speaker? Get in touch.

John Alexander Rowley has been passionate about helping businesses of all shapes and sizes improve their digital performance for over 10 years. He is a passionate and enthusiastic thought leader with a particular emphasis on ecommerce, digital innovation and sharing his experiences with like-minded audiences.

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3 Steps To Creating A Profitable Customer journey

To make a profitable customer journey digital marketing professionals should consider three key areas within their strategy: People & personas, Customer Experiences and analysis & attribution.

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6 considerations of an ecommerce marketing strategy

Considering your strategy from multiple perspectives is critical to delivering the best results. But what are these considerations and how do they impact your ecommerce marketing strategy?

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The myth of the offline shopper

This 20 minute presentation delivers my thoughts and experiences on the myth of the offline shopper. Do they actually exist? And if so how do we communicate with them in a digital world?

Read the full article