Sharing a passion with colleagues and clients

Thanks to a fantastic group of colleagues, clients and friends I’ve been able to see what others really think of my work over the years.

Geoff Kershaw

Geoff Kershaw

Former Retail Director, Thorntons

“To say that John is ‘passionate about innovative digital marketing’, is something of an understatement, as in my experience his energy and enthusiasm for all things digital are literally limitless!

I had the pleasure of working with John for 2½ years during my time leading the Retail and Digital businesses at Thorntons and during that period, John consistently demonstrated his ability to think outside the digital box and breathe new life into brands. He has a talent for combining technical know-how with high levels of creativity, the output of which is brilliant digital marketing and immersive brand experiences that deliver great commercials.

In combination with his desire to make things happen, John has a flexible and resilient approach that enable him to react positively when things aren’t going according to plan. His relentless desire to achieve results is truly infectious, qualities which he has really focussed on to ensure he engages and inspires the teams that he works with to aspire to the same high standards.

On a personal level, John is one of the good guys. Full of integrity, energy, loyalty and commitment. I look forward to seeing the next stage in his quest to conquer the digital universe…”

David Wombell

David Wombell

Digital Experience Manager, Thorntons

“John’s passion for digital innovation, transformation and leadership really sets him apart. His strategies across various digital channels have produced fantastic ROI and engagement results. John’s enthusiasm and knowledge for digital combined with a multi-channel mentality is clear in his customer-focused strategies.”

Matt King

Matt King

Head of eCommerce, Thorntons

“John completed a full review of spend and was able to accelerate performance in a very short time frame whilst also devising a longer term strategy which would deliver significant cost savings and strong sales in key seasons. John was able to direct and lead a significant step-change in creative and commercial delivery in the digital channel.”

Jordan Cowley

Jordan Cowley

Content Manager, Thorntons

“It’s rare that you will come across anyone that shares the same passion for all things digital as much as John does, let alone have such an extensive amount of experience to back up his passion. We have worked on numerous projects together and I have seen nothing but strong leadership, enthusiasm & work-ethic and is very results-driven.”

Roxanne Wells

Roxanne Wells

Digital Copywriter, Thorntons

“What really sets him apart is how easy he is to work for – professional but very approachable and with that inimitable knack for getting the best out of people. When I work with John, I want to do the best job possible.”

Mike Aspinall

Mike Aspinall

eCRM Manager, Thorntons

“John has a very strong knowledge of search marketing and his passion for his field really comes across. He always keeps himself abreast of latest industry news and is keen to implement relevant new developments into his work.”

Katie Masheter

Katie Masheter

Communication Manager, Thorntons

“John’s digitally savvy ideas have helped bring messages to life and transform conversations. He has confidently educated both myself and fellow co-workers on the power of digital, making it accessible and intriguing to all.”

Mirelle Ball

Mirelle Ball

Communications Manager, Romax Technology

“John has a fantastic understanding of digital marketing and a passion for keeping one step ahead in terms of finding the latest digital trends and applying them in order to benefit the company.”

Lindsey Brown

Lindsey Brown

Marketing Executive, Romax Technology

“Working with John is great – he’s proactive, intuitive, extremely competent and generally a fantastic asset to any team. He can easily translate commercial goals into online marketing campaigns.”

Charlotte Cresswell

Charlotte Cresswell

Campaign Manager, Romax Technology

“John is an enthusiastic and proactive marketing professional with a breadth of knowledge in all things web related. John has significantly increased Romax’s online performance in the last year.”

Tom Craig

Tom Craig

Head of Marketing, EvoEnergy

“John has been a fundamental member of Evo’s marketing team. He has taken the lead on a web development project, coordinated successful email campaigns and managed PPC & SEO agencies.”

Andres Serrano

Andres Serrano

Account Director, dotMailer

“John and myself spoke regularly to ensure that emails and mailing lists performed at their best. He was always on top of campaign analytics for individual communications and was a pleasure to work with.”

Neil Smith

Neil Smith

European eBusiness Manager, Fisher Scientific

“John’s performance was significantly above that expected of placement students – He consistently contributed in excess of expectations and greatly exceeded expectations for technical ability.”

Mira Ayra

Mira Ayra

Events Manager, GameCity

“John developed the registration website allowing us to cut down on admin work, as well as leading the team of stewards – GameCity 6 simply wouldn’t have been such a success without him!”

Chris Wood

Chris Wood

Managing Director, Henwood Playgroup

“John has managed our online marketing efficiently and professionally, explaining everything simply along the way. We are already starting to see the benefits of a proper website.”

Brenda Baxter

Brenda Baxter

Event Organizer, Lady Bay Arts Festival

“John is an enthusiastic and proactive marketing professional with a breadth of knowledge in all things web related. John has significantly increased Romax’s online performance in the last year.”

John Alexander Rowley

An enthusiastic digital marketing professional passionately dedicated to increasing the online presence of businesses and individuals in order to improve engagement and ROI.

Why I love digital marketing

3 Steps To Creating A Profitable Customer journey

To make a profitable customer journey digital marketing professionals should consider three key areas within their strategy: People & personas, Customer Experiences and analysis & attribution.

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6 considerations of an ecommerce marketing strategy

Considering your strategy from multiple perspectives is critical to delivering the best results. But what are these considerations and how do they impact your ecommerce marketing strategy?

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The myth of the offline shopper

This 20 minute presentation delivers my thoughts and experiences on the myth of the offline shopper. Do they actually exist? And if so how do we communicate with them in a digital world?

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