What?

For those of you that don’t know, Google Analytics lets you track traffic, keywords, campaigns and other interesting stuff that basically makes a successful website (page hits, visitors, demographics, traffic… The list goes on!). So, you used to have a 24 hour wait to see useful results, but now you can track website traffic down to the second (or minute, or hour). It’s a great dashboard layout (as is all of the Analytics pages… AdWords should take a leaf!) and is simple to understand. Wondering why you need to know who’s on your website at any specific time? Well you’ll have to wait until the ‘Why?’ paragraph, I’m afraid!

Where?

To get there is easy! Just log into your Google Analytics account (If you don’t have one, why not!) and make sure you’re using the new version. (You can switch to the new layout in the top right). Done that? Good! Now, go to the Home tab (top left) and then select “Real-Time” from the left most column! Hay presto, you’re done!

Why?

For some, knowing who’s on your site at a specific time is well useful! For example, say you just sent out a new email campaign. Gone are the days of waiting 24 hours to see conversion rates via Google Analytics, now you can see your page views increase as it happens. You can also get a better idea of how web behaviour changes throughout the day (for example peeking / dropping at lunch?) and lots of other cool stuff, too! I could watch it all day!

So there you have it

So there you have it, a very (very!) brief overview of Google Analytics Real-Time! It (could) change everything. At the very least, it’s a cool, and long awaited for some, feature from Google.

To aid my task of ramping up my page hits I have used a selection of SEO techniques (keywords, Metadata etc) as well as Google Analytics to track my progress. Finally, using Twitter and Facebook as a free way of advertising the fruits of my labour (in this case, my blogs!).

The page views, which before now have been from a sporadic segment of friends, have gone from 6 Visits (Monday 9th Nov, 2009) to 29 Visits (Tuesday 10th nov, 2009). This wild increase is because of a number of influencing factors; Interesting content, Relevance, Keywords and Micro-Marketing to name but a few.

Needless to say, I’m over the moon with the stats of Tuesday, but the real test now begins as I attempt to first of all establish a consistent (day-to-day) number of page views, and secondly climb even higher (I intend to focus on the retweeting features and plugins to extend my reach even further).

This page not only analyses your page but also gives you ideas on how to improve on your load times (things like image optimisation, external pages etc) Check it out: http://www.websiteoptimization.com