Google Wave and Twitter Marketing!

On December 8, 2009 in Internet, marketing, Website Design.
0

I recently read the blog ‘Is Twitter The Main Force Behind The Wave?‘, which was wrote by Alex Sleat (a personal friend of mine) and discussed the use of Twitter to not only market Google Wave but also spread invites. In response, here are my thoughts on the first three points raised in his article, the fourth being an entirely different kettle of fish.

Should software or web apps be put under this much strain this early on in development?Although I think that pressure can add to and excel success, I do feel that in this instance Google have jumped in too early. They seem to have had a lot of negative feedback, which I would mainly associate to the way which Google discussed the concept as a revolution in Internet Messaging, yet in practise hasn’t worked out quite as expected. Twitter had a major part to play in this, with various trending topics hitting the top 10 shortly after its release.

It is good that the general public are becoming more aware and involved in beta testing, or should it be left to tech-heads?

Yes and No. Obviously it’s important for the general public to test out new software, as they often pick out different flaws or approach things in different ways to IT Professionals. However, I think it should be a confined and controlled test group of maybe 150-200? Leave the hardcore testing to the ‘Tech-Heads’, as they are the one’s who will find the deeper lying problems with BETA versions, which may require big fixes in some circumstances, in contrast to the usually smaller issues (GUI, glitches etc) which general users find.

Where would Google Wave be at without Twitter?Probably somewhere close to where Google Mail was back in 2004. Google has utilized (knowingly or otherwise) Twitter to pass around invites between parties. Without this (and other Social networking sites) there would surely be less people on Wave, consequently less general users testing out the software (as discussed in point 2). On the other hand, Social networking sites may have a bit of a negative impact on Wave, as more and more invites can be pushed out to a wider audience, consequently allowing more people to comment on the good (and more importantly bad) features.

Tagged with: • • • • • •
 

Analytics: Page views go through the roof!

On November 3, 2009 in Internet, Website Design.
0

Yesterday was the first day that I delved into the realm of online marketing; with the soul purpose of getting more visitors to my website (which I am clearly succeeding at if your reading this!).

To aid my task of ramping up my page hits I have used a selection of SEO techniques (keywords, Metadata etc) as well as Google Analytics to track my progress. Finally, using Twitter and Facebook as a free way of advertising the fruits of my labour (in this case, my blogs!).

The page views, which before now have been from a sporadic segment of friends, have gone from 6 Visits (Monday 9th Nov, 2009) to 29 Visits (Tuesday 10th nov, 2009). Analytics Graph of Page VisitsThis wild increase is because of a number of influencing factors; Interesting content, Relevance, Keywords and Micro-Marketing to name but a few.

Needless to say, I’m over the moon with the stats of Tuesday, but the real test now begins as I attempt to first of all establish a consistent (day-to-day) number of page views, and secondly climb even higher (I intend to focus on the retweeting features and plugins to extend my reach even further).

Tagged with: • • • • • • • •