I have had the ‘Google XML-Sitemap’ plug-in for WordPress installed for a time now, and everything was working perfectly.

However, after the plug-in was updated some time last week it started showing errors in Google’s Webmaster Tools. The error was the following.

Paths don’t match we’ve detected that you submitted your Sitemap using a URL path that includes the www prefix (for instance, http://www.example.com/sitemap.xml). However, the URLs listed inside your Sitemap don’t use the www prefix (for instance, http://example.com/myfile.htm).

To fix this is simple, but I had to search around quite a lot to get the fix. All you have to do is go to the General tab under Settings in WordPress and add the ‘www.’ prefix to both the WordPress address AND the Blog address, then rebuild and submit the sitemap.

If you are still getting errors (which I did) check that any additional URL’s mentioned in the XML-Sitemap tab of Settings have the ‘www.’ prefix, as mine reset automatically.

As I said; Simple! But it took quite a lot of re-building and re-submitting to find the answer!

Yesterday was the first day that I delved into the realm of online marketing; with the soul purpose of getting more visitors to my website (which I am clearly succeeding at if your reading this!).

To aid my task of ramping up my page hits I have used a selection of SEO techniques (keywords, Metadata etc) as well as Google Analytics to track my progress. Finally, using Twitter and Facebook as a free way of advertising the fruits of my labour (in this case, my blogs!).

The page views, which before now have been from a sporadic segment of friends, have gone from 6 Visits (Monday 9th Nov, 2009) to 29 Visits (Tuesday 10th nov, 2009). Analytics Graph of Page VisitsThis wild increase is because of a number of influencing factors; Interesting content, Relevance, Keywords and Micro-Marketing to name but a few.

Needless to say, I’m over the moon with the stats of Tuesday, but the real test now begins as I attempt to first of all establish a consistent (day-to-day) number of page views, and secondly climb even higher (I intend to focus on the retweeting features and plugins to extend my reach even further).

Thanks to a bit of friendly advice at work this week I have discovered that possibly the single most important thing to your Google ranking could be the load time of your pages.

This page not only analyses your page but also gives you ideas on how to improve on your load times (things like image optimisation, external pages etc) Check it out: http://www.websiteoptimization.com