John Alexander Rowley has been passionate about helping businesses of all shapes and sizes improve their digital performance for over 10 years.
During this time he has helped shape the digital marketing strategies for multiple organisations across various sectors, most recently focusing on ecommerce growth at Thorntons as part of a €13b global organisation (Ferrero). John is accountable for over £1m in digital marketing overheads and manages an in-house team with expertise across Paid Media, Organic Search, Email/CRM, Affiliates, Social and Direct Mail.
John’s experience and passion for all things digital have helped him achieve fantastic results within digital marketing. He is a passionate and enthusiastic thought leader with a particular emphasis on ecommerce, digital innovation and sharing his experiences with like-minded audiences – Ultimately to help others achieve online success and drive the UK’s digital marketing industry forwards.
“I’ve worked with John on a number of events now, where he has provided excellent insights via his presentations. John has a real passion for and a knowledge of digital marketing, and is willing to share the fruits of his vast experience to help others improve their own online presence.”
– Laura Hampton, Impression Digital
Regular topics of conversation include:
- Digital strategy and leadership
- Online customer journey and seamless experiences
- Multi-channel marketing, micro-moments and attribution modelling
- Customer acquisition and customer retention
- Recent trends within the digital marketing industry
- In-house perspectives and real-life case studies
Benefits of John’s digital thought leadership presentations:
- An in-house perspective to digital marketing (with over 10 years of experience)
- Real-life examples from various businesses scenarios and in-house experiences
- A personal & tailored presentation, suitable for the audience and aligned to host values
- Down to earth & ‘sales pitch free’ discussions which engage the audience
- Digital discussions which consider the bigger picture and business goals / KPIs
Example presentations & talks
Tailoring each presentation to the audience and host, two of John’s most recent presentations can be found below.
A Thorntons Ferrero digital marketing case study – Digital marketing strategies to create profitable customer journeys
With 90% of the UK’s population using the internet to research, purchase and communicate, digital marketing has become a crucial part of modern business. Whilst many people understand the potential of digital, knowing where to start or how to achieve the best return on investment can be challenging problems to overcome.
During this highly engaging presentation John will discuss a combination of ‘back-to-basics’ and more innovative digital marketing strategies. His talk aims to help everyone from individual business owners to corporate giants improve their customer’s online experience, covering topics such as attribution modelling, persona segmentation and channel-specific tips & tricks.
With a particular focus on ecommerce and multi-channel marketing John will highlight strategies which have (and haven’t) worked for him, and how theory can be put into practise to deliver online excellence – Both in financial performance and customer experiences.
Virgin Media Business & Startups.co.uk – The Power Of Digital
‘The Power of Digital’, a mini-series of breakfast briefings, has been created in response to IDC’s report The Road to the Digital Future of SMEs, which identified areas where smaller businesses could make rapid improvements to accelerate growth.
Startups.co.uk is working in partnership with Virgin Media Business, which commissioned the report, and the events will focus on three key areas where digital has the potential to transform smaller businesses looking to scale.
10 tips to win this Black Friday
John’s talk, ‘Deal or no deal – 10 tips to win at Black Friday,’ will give you a variety of ideas for navigating the busy online environment in the weeks leading up to Black Friday. His talk will include tips on standing out in paid advertising, on getting noticed in customer inboxes and lots more.
The myth of the offline shopper
This 20-minute presentation delivers my thoughts and experiences on the myth of the offline shopper. Do they actually exist? And if so how do we communicate with them in an increasingly digital world? Presented originally at Drink Digital in Nottingham.
WTF is a multi-channel strategy?
This presentation is focused on real case-studies from companies such as Thorntons, Burton Snowboards and Apple. Whilst these are big companies with huge cash-flow and personnel, the same strategies and principles apply to all business – Be them large, small or even freelance / agencies.
If you’d like to know more, or have an opportunity for a digital marketing public speaker, I’d love to hear from you.