Penguin 2.0 was released less than a week ago, and seemed to underwhelm a lot of webmasters despite the hype that surrounded it, despite being spam focused thus effecting a small number of (black hat) website administrators.
What changes were likely rolled out?
There’s a couple of likely updates included with Penguin 2.0. The main one, as discussed in WebmasterHelp’s YouTube channel was the improvements in finding ‘black hat’ web spam, and reducing the ranking of those results. This was in attempt to create a more comprehensive spam detection algorithm, which has more impact on ‘spammy’ websites.
Another key change (probably) implemented with Penguin 2.0 is the management of adverts (both text and display), in order to detect the associated flow of pagerank. Webmasterhelp’s video discusses the ‘obviousness’ that paid adverts should adopt, ensuring that users don’t think paid ads are organic content.
What’s in the pipeline for Google’s SEO algorithms?
There’s three key elements described in the YouTube video;
- A new link analysis system orientated at better detecting content hidden behind links
- A ‘next generation’ hacked website detection system, with the focus on user communication
- Increasing the pagerank of ‘authority’ websites for individual industries and categories.
Of cause, this is all ‘things that have had some sign of approval’ (as mentioned in the disclaimer of webmasterhelp’s video) so it’s entirely possible, knowing the ‘fingers-in-pies’ approach that Google takes, that these may or may not make it into final releases in the summer/s to follow.