Once you've decided on a domain the next task is to identify, organise and audit the website's content
. This is often an area that doesn't get much consideration but with an increasing focus
from search engines like Google on unique, high quality and authoritative content it's never been more important to take content seriously. After all, content forms the foundations of your site.
It's usually a good idea to audit the content that you already have. Ask yourself these questions;
- Do I have enough content for each topic I want to be found for online?
- Does my existing content read well and use the right keywords?
- Is my content unique and does it demonstrate my subject knowledge?
- Do I have access to high quality images?
- What is the relationship between pages on the site?
Whilst quantity doesn't necessarily mean quality having more content generally means more ranking opportunities. That being said try to keep each page focused with around 500 words (about a single page of A4
) per page. If you've got too much information on a topic then consider breaking it into a an overview page (parent)
and several more detailed sub-pages (children)
This content structuring process produces your site's architecture
which has a big affect on search result positions. Also consider links between pages and whether you can link to other authoritative
sites around the web.
Did you know?
Stock photographyIt can be difficult to find the right images for your website and stock imagery often offers a professional and effective solution. Websites such as Shutterstock offer vast libraries of professional, high quality images for personal and commercial use - Avoiding copyright issues which could occur if grabbing images from Google.
Regularly blogging can be a great way of keeping your site up to date, and search engines love fresh content too! Have you considered how to update your site regularly?